Digital Signage ROI Calculator
Is It Worth The Investment?
Don't guess. Calculate your exact Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR).
Used by Retail, QSR, and Corporate networks to justify CapEx budget.
Calculate ROI Now →
3-minute analysis. Download PDF report.
Default scenario: the calculator assumes a 12-18 month payback and a 3-8% sales lift. Enter your own numbers and see how yours compares.
Justify Your Budget
CFOs don't care about "engagement." They care about NPV and IRR. Our tool speaks their language:
- Full TCO: Includes hardware, installation, CMS licenses, and electricity.
- Benefits Modeling: Account for sales lift, print savings, and labor productivity.
- Scenarios: Compare Conservative vs Optimistic outcomes instantly.
Methodology
This calculator uses SeenLabs' own pricing estimates and default assumptions (for example 50% viewability and a 3% lift). All of them are visible and adjustable.
Frequently Asked Questions
How accurate is this calculator?
It uses SeenLabs' own default assumptions, which you can change. Range-based scenarios (Conservative to Optimistic) avoid false precision.
Is digital signage worth it?
Generally, yes. If you print menus or posters often, the OPEX savings alone often cover the hardware cost in 18-24 months. Add in sales lift from video motion, and ROI accelerates significantly.
What industries are supported?
We have pre-built templates for Retail, QSR/Restaurants, Healthcare, Corporate, Hospitality, and Education/Campus networks.